For webshops
Would a stranger dare to order from your webshop?
Shoppers decide in seconds whether a webshop feels safe. Let real people judge your homepage and see whether trust, clarity or presentation is holding back your sales.
Why shoppers leave without buying
They don't trust an unknown shop
Without visible reviews, clear contact details and familiar payment options, a new webshop feels like a risk.
It's unclear what you sell
A beautiful photo with a vague slogan leaves visitors guessing whether you even sell what they're looking for.
The phone version lets you down
Most shoppers browse on a phone. A cluttered first screen or a hidden menu is enough to go back to the search results.
How it works
Give thirty seconds, get an honest verdict back
Review other websites
Look at a screenshot and answer four questions. Every review earns you a credit.
Put your own site in line
Choose how many votes you want. Priority or a target audience gets them faster or more focused.
Read the verdict
A stay score, a rating per question and short comments. Unreliable votes are filtered out.
Four questions
The four questions a shopper asks
Every reviewer answers the same four questions. For a webshop, trust is usually where it's won or lost.
Do I understand what this is?
Is it obvious what you sell and for whom, without clicking?
Do I trust it?
Would I enter my payment details here? Reviews, contact details and payment logos make the difference.
Does it look professional?
Does the shop look as reliable as the big ones I usually buy from?
Would I stay?
Would I start browsing the products, or go back to search?
Trust is the first sale
Before anyone adds a product to the cart, they decide whether your shop is safe to buy from. That decision is made on the first screen: the logo, the photos, whether reviews and contact details are in sight, whether the site looks current. If the answer is "not sure", they leave, and your analytics only shows a bounce.
What to look at first
- Reviews or a review score visible on the homepage
- Contact details and a returns policy that are easy to find
- Familiar payment methods and a secure connection
- A clear headline about what you sell
The first impression checklist goes through each of these in detail.
Check the phone first
Shoppers often find you on a phone. Reviewers see your shop on a 390 × 844 phone screen as well as on a laptop. Check your own first screen with the free above the fold checker.
Frequently asked questions
Do reviewers see my product pages?
Reviewers see the web address you add, usually your homepage. You can also add a category or product page as a separate website to test it.
Can I target my customers?
You can ask for reviewers from specific countries, age groups or roles, such as consumers.
Is it only for big shops?
No. Small and new webshops often benefit most, because they have to earn trust without a well-known brand.
