For web designers and agencies
Show clients what strangers think, not just what you think
Design discussions often come down to taste: yours against your client's. Settle them with a first impression score from real people, and show the improvement of your redesign in numbers.
What agencies run into
Feedback rounds about taste
The client prefers a different colour, the CEO wants a bigger logo. Without outside input, every opinion weighs the same.
Hard to prove the value of a redesign
You know the new site is better. Showing it to a client in a way they believe is harder.
Testing is a budget line nobody wants
Usability research is often the first thing cut from a project. A quick test of the first screen fits in any budget.
How it works
Give thirty seconds, get an honest verdict back
Review other websites
Look at a screenshot and answer four questions. Every review earns you a credit.
Put your own site in line
Choose how many votes you want. Priority or a target audience gets them faster or more focused.
Read the verdict
A stay score, a rating per question and short comments. Unreliable votes are filtered out.
Four questions
Four questions your client understands
The results speak the client's language: is it clear, trustworthy and professional, and would visitors stay? No design jargon needed.
Do I understand what this is?
Proof that the new headline and layout make the offer clear.
Do I trust it?
Shows whether the trust elements you added actually register.
Does it look professional?
An outside verdict on the quality of the design, beyond personal taste.
Would I stay?
The stay score: one number to compare the old and new site.
Before and after, in one number
Run a campaign on your client's current website before you start. After the redesign, retake the screenshots and run a second campaign. Because every review answers the same four questions, you can put the two stay scores side by side and show what your work changed.
Use it during the project
- Pitch: show a prospect how strangers rate their current site
- Design: test the homepage concept before building the rest
- Launch: confirm the new site makes a better first impression
- Report: share a public results page as part of your delivery
Independent, and explainable
Reviewers don't know you or your client. Automatic-looking votes are filtered out and reviewers who usually agree with others count a little more, as explained in how we score. That makes the result something a client can trust, not just your opinion with a chart.
Frequently asked questions
Can I share results with my client?
Yes. Every website can have a public results page with the scores, which you can send to your client. Reviewers' comments stay private.
Can I compare the old and the new website?
Yes. Run a campaign on the current site, then retake the screenshots after the redesign and run another. The four questions are always the same, so the scores are comparable.
Can I target the client's audience?
You can ask for reviewers by country, age group or role, for example only entrepreneurs or only consumers.
