For SaaS

Do people get your product before they scroll?

Your sign-up rate starts with one screen. Let strangers judge whether your homepage explains the product, earns trust and makes them want to try it.

4 questions 30 seconds per review Free by reviewing

Where SaaS homepages lose people

01

Abstract promises

"The all-in-one platform for modern teams" could be anything. Visitors need to see what the product does, not how it feels.

02

A screenshot no one can read

A dense dashboard in the hero looks impressive to you and like noise to a stranger, especially on a phone.

03

Too many next steps

Start free, book a demo, watch a video, see pricing. Four buttons often means no one clicks any of them.

How it works

Give thirty seconds, get an honest verdict back

01

Review other websites

Look at a screenshot and answer four questions. Every review earns you a credit.

02

Put your own site in line

Choose how many votes you want. Priority or a target audience gets them faster or more focused.

03

Read the verdict

A stay score, a rating per question and short comments. Unreliable votes are filtered out.

Four questions

Four questions that predict sign-ups

Every reviewer answers the same four questions about your first screen, on desktop and mobile.

01

Do I understand what this is?

Can a stranger say what your product does and who it's for? For SaaS, this is usually the weakest score.

02

Do I trust it?

Logos, numbers, reviews, a real company behind it: is any of it visible without scrolling?

03

Does it look professional?

Does it look like software people pay for every month?

04

Would I stay?

Would they try it, or at least scroll on to learn more?

Positioning, tested in a week

A/B testing a SaaS homepage needs a lot of traffic before the numbers mean anything. Before you have that traffic, you can still find out whether strangers understand your message. A first-impression test doesn't measure conversions, but it tells you whether your headline lands, and it works before launch.

Explain the product, not the vision

Visitors decide within seconds whether your product is relevant to them. A headline that names the job your product does, for whom, beats a slogan almost every time. The guide to writing a homepage headline has examples.

Earn votes by looking at other products

You earn credits by reviewing other websites, many of them from other founders. That is also a quick way to see how other products explain themselves, and which approaches strangers actually understand.

Frequently asked questions

Can I test my pricing page or a feature page instead?

Yes. You can add any public URL. The questions are written for a first impression, so they work best on pages people land on.

Can we test with our target audience?

Yes. You can ask for reviewers by country, age group or role, such as developers, marketers or entrepreneurs. Targeting costs extra credits.

How do we know if a new version is better?

Run a campaign for each version. The comparison shows per question whether the difference is clear or still within the noise. See did your redesign work?.

Know it before your visitors do