For startups
Does your homepage explain your product to people who've never heard of it?
You've been working on your product for months, so your homepage makes perfect sense to you. Find out within days whether strangers understand it, trust it and want to know more.
Where startup homepages go wrong
Too much jargon
Words that are obvious inside your team mean nothing to a visitor. They leave before figuring out what you do.
No reason to trust a new company
Without customers, press or a known name, visitors look for any sign that you're real and here to stay.
No time or budget for research
User research feels like something for later. A quick test of the first screen fits in a week, and in any budget.
How it works
Give thirty seconds, get an honest verdict back
Review other websites
Look at a screenshot and answer four questions. Every review earns you a credit.
Put your own site in line
Choose how many votes you want. Priority or a target audience gets them faster or more focused.
Read the verdict
A stay score, a rating per question and short comments. Unreliable votes are filtered out.
Four questions
Four questions that test your positioning
A homepage is your positioning in one screen. Every reviewer answers four questions that show whether it lands.
Do I understand what this is?
Can a stranger say what your product does after a few seconds? This is where most startup homepages fall short.
Do I trust it?
Does anything on the first screen make a new company feel real: a demo, customers, a face?
Does it look professional?
Does the site look like a product people pay for, or like a side project?
Would I stay?
Would someone sign up, or at least scroll to learn more?
Test your message before you scale it
Every visitor who doesn't understand your homepage is a user you never get. Before you invest in launch campaigns, find out whether your message lands with people who've never heard of you. A first round of votes takes days, not weeks.
Iterate on your headline
The question Do I understand what this is? is the one to watch. Try a different headline, retake the screenshots and run another campaign. Because the questions never change, you can see which version strangers understand best.
Free while you're small
Startups rarely have a research budget. On StayOrBounce you earn votes by reviewing other websites, about 30 seconds per review. It's also a quick way to see how other founders present their product. Start with the first impression checklist to fix the basics.
Frequently asked questions
We haven't launched yet. Can we still test?
Yes, as long as the page is reachable on the internet. A staging URL that isn't linked anywhere works.
What does it cost?
You can earn votes for free by reviewing other websites, which takes about 30 seconds per review. Or buy credits to get results faster.
Can we test different versions of our headline?
Yes. Change the headline, retake the screenshots and run a new campaign. The questions stay the same, so you can compare the scores.
